Feedback Loop: Communication in the age of the techlash

Feedback Loop

30% of B2B marketing and communications professionals say recent tech-related crises has led to PR having more influence within their organisation*.

In Summer 2018, AprilSix Proof surveyed 400 UK-based PR, marketing and communications professionals working in B2B tech about how societal, political and technological developments are impacting the way their organisations communicate their corporate values.

In Feedback Loop, we examine how PR and communications can and should operate at board level in order to help companies overcome the techlash – the backlash against the technology industry, which seems to be growing in intensity.

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*Source: AprilSix Proof Research 2018